FAQ

Dr. Beatriz Canamary | Founder & CEO, SuRe Strategy Group

I didn't start as a consultant. I started as a civil engineer on the ground—building water systems, transport infrastructure, energy projects, and steel facilities.
I learned early that in heavy industry, the gap between "great idea" and "operational reality" is where careers and companies either break through or break down.

Over two decades, I climbed from project engineer to operational leadership at a $6.5 billion steel company and integrated industrial port—managing hundreds of millions in projects, thousands of employees, and the daily complexity of keeping billion-dollar assets running.
I've sat across the table from the Port of Rotterdam negotiating joint venture structures.
I've defended capital allocation decisions to boards.
I've watched brilliant pilots die in "innovation theater" because no one could answer the hard operational questions.

And I saw a pattern:
The innovations that failed didn't fail because of bad technology. They failed because organizations didn't know how to systematically identify and remove the constraints preventing scale.
So I went back to school. I earned a Doctorate in Business Administration researching sustainability adoption in ports—discovering that projects stall not from lack of support, but from unaddressed system constraints.
That insight became the foundation of the Next Wave Method™—a constraint-based approach to scaling innovation in complex, regulated industries.

Today, I do three things:
I help executives scale innovation as Fractional COO and Strategic Advisor through SuRe Strategy Group—working with port authorities, maritime operators, energy companies, and infrastructure investors.
I train leadership teams in the Next Wave Method™ so organizations build internal constraint-based scaling capability.
I publish research and speak internationally on maritime innovation—co-authoring whitepapers with PortXchange on decarbonization and green shipping corridors, contributing to the forthcoming books Sustainability in the Cruise Industry (2026) and Maritime Ports of Tomorrow: Navigating Resilience and Sustainability in Global Supply Chains (2026), authoring The Constraint Code: How Legacy Industries Scale Innovation Against All Odds, and keynoting at conferences across the U.S., Europe, Latin America, and Asia.

I'm also Adjunct Professor at Florida Polytechnic University, teaching operational strategy to graduate engineering and business students.

This isn't theory. This is hard-won knowledge from running billion-dollar operations, navigating stakeholder complexity, and scaling innovation in industries where every bet is existential.