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Global Sustainability Agenda #27: Collaborative Partnerships for an Effective Maritime Decarbonization

Collaborative Partnerships for an Effective Maritime Decarbonization

Global Sustainability Reality

Death toll from rains in southern Brazil rises to 57 as 69,000 people displaced (The Guardian)

Global energy transition delay could lead to 3C temperature rise, research warns (Edie)

Growing Green: Investing in African Agriculture Sustainably (U.S. Chamber of Commerce)

How to Teach Grown-Ups About Climate Change (National Center for Science Education)

Is climate change accelerating after a record year of heat? (New Scientist)

New NOAA climate action plan emphasizes needs of underserved communities (NOAA)

Worsening Weather Is Igniting a $25 Billion Market (Bloomberg)

Global Sustainability Business Impact

Houthis extend attacks on shipping to wider Indian Ocean (Financial Times)

Energy Insetting is the Key to Unlock the Potential of Future Fuels (Maritime Executive)

Shaping a safer and sustainable future for shipping (Ajot)

Circular economy needed to reduce America’s carbon emissions (Earth)

What is the EU’s Response to Airline Greenwashing? (Sustainability Magazine)

India, Sweden Discuss Sustainability, Trade & Innovation | Times Now (Times Now News)

Joe Biden’s China probe throws lifeline to South Korea and Japan shipyards (Financial Times)

Port of Hueneme to create green auto shipping corridors with Asian ports (Pacific Coast Business Times)

Artificial Intelligence Could Restore Enthusiasm for ESG Investing (Nasdaq)

Just 13% of carbon offset buyers have SBTi-approved net-zero targets, says MSCI (Responsible Investor)

The Plastic Industry’s Latest Delay Tactic: “Plastic Offsets” (New Republic)

Maersk Expects Red Sea Shipping Disruptions to Persist for Most of 2024 (Supply Chain Brain)

Maritime partners sign design basis agreement with U.S. Coast Guard for M/V hydrogen one power system (PR Newswire)

Rotterdam Port mandates Secure Chain for North American cargo (World Cargo News)

EPA delivers carbon emission reductions from power plants, but work remains (Clean Air Task Force)

DOE Announces $500 Million to Build a Safe and Reliable Carbon Dioxide Transportation System (U.S. Department of Energy)

Here’s how Big Oil repeatedly misled the public over their private downplaying of climate crisis (Euro News)

ExxonMobil’s Transition Is Grounded In Facts About The New Energy Mix (Forbes)

X-Press Feeders signs green shipping corridor MoU with major European ports (Seatrade-Maritime)

The SBTi Drama Underscores the Urgent Need for Valid Scope 3 Solutions (Sustainable Brands)

Voluntary Carbon Credit Market to exceed $ 21.7 Bn by 2032, Says Global Market Insights Inc. (Global News Wire)

Climate change could virtually disappear in Florida — at least according to state law (AP News)

As discussed in previous newsletters, maritime shipping is crucial for global trade, handling about 80% of all international exchanges and trades of goods; however, it is a huge contributor to environmental impact – representing 3% of global annual carbon emissions. Predictions indicate that these emissions could increase 50% to 250% by 2050 as global marine trade expands.

Recognizing the need to address the sustainability challenges posed by shipping, both governmental bodies and industry associations have pressed for reductions in carbon emissions. Notable initiatives include the International Maritime Organization’s (IMO) “Initial GHG Reduction Strategy,” which aims for a 50% emissions reduction by 2050 relative to 2008 levels, and the incorporation of the shipping industry into the European Union’s Emissions Trading Scheme (ETS) from 2023. These strategies highlight the urgency of adopting decarbonization technologies within the shipping industry.

The path forward

Investments in decarbonization technologies, such as eco-friendly vessel designs and cleaner fuel options, are seen as vital. However, they require substantial financial commitments and strategic planning influenced by regulations, market-based measures like carbon trading, and stakeholders’ preferences and interactions.

The complex dynamics between ports, shipping companies, and other stakeholders in making investment decisions emphasize the importance of cooperative strategies and alignment of incentives across the industry to effectively reduce carbon emissions and achieve sustainability targets.

The challenges and strategies related to implementing sustainable technologies under environmental regulations in the maritime shipping industry are discussed below:

Sustainable Technologies Issues Under Environmental Regulations

The shipping industry faces increasing pressure to reduce carbon emissions through mechanisms like cap-and-trade schemes, carbon taxes, and hard carbon caps. Among these, cap-and-trade is preferred due to its flexibility and effectiveness in reducing emissions without harming profits.

Sustainable technologies, such as shore-to-ship electricity, are recognized for their dual benefits of monetary gains and emission reductions. However, the implementation of these technologies is hindered by high costs and technical challenges, such as the need for significant investments to retrofit ports and ships to accommodate new technologies like shore power.

Investment Strategy of Sustainable Technologies

Various decision-making models have been developed to help enterprises select appropriate sustainable technologies. These models consider economic benefits, compliance with environmental regulations, and the effectiveness of technology in reducing emissions. Despite the potential benefits, the high costs associated with these technologies necessitate careful planning and justification. Moreover, the strategic interactions among different stakeholders in the industry, focusing on how these interactions influence the adoption and investment in sustainable technologies, need to be carefully analyzed.

Decision-making in the context of environmental investments

Decision-makers do not always act rationally and often segregate their choices into different mental accounts, which can lead to suboptimal investment decisions. Varying perceptions and attitudes towards economic and environmental outcomes emphasize the complexity of decisions in environmental governance.

In summary, the maritime shipping industry’s transition to sustainability is complex and influenced by economic considerations, regulatory frameworks, and decision-makers psychological tendencies.

Effective strategies require not only technical solutions and financial investments but also a deep understanding of behavioral economics and strategic interactions within the industry.

The collaboration between shipping companies, cargo owners, and ports is crucial for investment decisions in decarbonization technology to meet decarbonization targets. These investment decisions can be heavily impacted by the perceived value of carbon assets versus operational profits, with different stakeholders (ports and shipping companies) having varied incentives based on their roles in the shipping value chain.

At least one party always has an incentive to invest in decarbonization, and depending on the cost-sharing mechanisms and regulatory pressures, the optimal investment decision should reach a cooperative equilibrium.

From one hand, policymakers can consider mechanisms that align the incentives of ports and shipping companies to foster collaborative investments in decarbonization; and on the other hand, regulatory frameworks can help not only to set caps on emissions but also actively adjust the economic incentives for lower carbon technologies through mechanisms like carbon pricing.

Looking to seamlessly navigate this complex landscape of maritime decarbonization and turning it into a competitive advantage with economic, social, and environmental positive impacts? Book a demo with PortXchange today.

Beatriz Canamary

Beatriz Canamary is a consultant in Sustainable and Resilient Business, Doctor and Professor in Business, Civil Engineer, specialized in Mergers and Acquisitions from the Harvard Business School, and mom of triplets. Today she is dedicated to the effective application of the UN Sustainable Development Goals in Multinationals.

She is an ESG enthusiast and makes it possible to carry out sustainable projects, such as energy transition and net-zero carbon emissions. She has +15 years of expertise in large infrastructure projects.

Member of the World Economic Forum, Academy of International Business and Academy of Economics and Finance.